Digital Marketing
Services
Digital Marketing Services to Help Your Business Grow and Thrive
Small businesses just can’t do everything.
And marketing involves a lot of “everythings.”
If you’ve been feeling overwhelmed by your to-do list, we can help.
If you’re not sure what to tackle first, we can help.
If you can’t even get your head around creating a list… then we should talk.
From strategy to execution, we have you covered.
Whether you need a few hours of help each month or need us to become your outsourced marketing department, we have options that can work for you.
What does it cost to hire a marketing manager?
We’ve checked a few job sites and it looks like marketing manager salaries in Canada can start at $60K.
If you’re running a small business or a non-profit that’s probably out of your budget.
But what if you could get experienced marketing support at a fraction of that cost?
You can tap into years of senior marketing experience and work with a team of marketers in ways that meet your budget.
As Blue Elephant, we’ve done everything from creating newsletters and email campaigns to an integrated multi-media buys.
We’ve created brochures, launched fundraising campaigns, and developed brand guides. We’ve written articles, blogs, and built websites. We’ve cleaned up databases, generated welcome sequences, and organized events.
Let us help you create your big ideas.
Get in touch and let’s talk about joining the herd!
How We Can Help
Marketing Strategy
Everything starts here. You need a cohesive, integrated strategy to know how all your projects, events, products, and people fit together. You should always know who, what, when, where, and why before we press “go!”
Communication Plans
Building on your strategy, we’ll create a plan for which message goes where and on what date, what’s happening with your newsletters, and ensure your message is clearly stated across all platforms.
Email Campaigns
Every message doesn’t need to go to everyone. In fact, you’ll have more success – and fewer unsubscribes – if your email campaigns are segmented, targeted, and worth opening! We love helping figure out how to use your data in creative ways to reach your goals.
Media Planning
Have you considered how radio and print could enhance your campaigns? Would you even know where to start? We can help you find multi-media opportunities for your messages and introduce you to new audiences.
Digital Advertising
Get your message to go further with digital ads on Meta, LinkedIn, or other digital platforms. We’ll set up and launch your campaign, then monitor and optimize its performance. We’ll walk you through the data, so you’ll feel confident you’re talking to the right people at the right time.
Social Media
Whether it’s part of an overall marketing package or a service on its own, social media is an important part of your marketing plan. We write captions, design graphics, and schedule posts to help your audience get to know your brand.
Digital Marketing Packages
We offer monthly digital marketing packages to address the different stages of your marketing journey.
We’ve given you the basics below, but each one can be adapted to meet YOUR needs.
We also offer services on a one-off basis.
Support
For smaller programs and lean teams
- Social content posted 2–3 times per week
- Basic community management (monitoring & replies)
- Monthly email newsletter and campaign support
- Outreach for additional promotional opportunities (listings, collab posts etc.)
- Simple reporting so you know what’s working
- Additional tasks from our "Ele-Carte" list can be added
Starts at $750/month
Growth
MOST POPULAR
For organizations ready to level up.
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3–4 posts/week, plus reels
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Community management
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Regular email campaigns
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Light website updates
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Meta or LinkedIn ad management
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Other communication collateral (brochures, print materials etc)
- Outreach for additional promotional opportunities (listings, collab posts etc.)
- Detailed monthly reporting
- Additional tasks from our "Ele-Carte" list can be added
Starts at $1,500/month
Full Stack
Your outsourced marketing department
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Everything in Growth, plus deeper strategic planning
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All marketing and fundraising campaigns coordinated end-to-end
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Web, social, email, ads, and collateral under one roof
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Bankable time for bigger projects during busy seasons
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Priority support and regular strategy sessions
- Items from our "Ele-Carte" add-ons at discounted rates
Starts at $3000/month
We also offer specialized marketing support for arts organizations and non-profits, including concert programme design, online ticketing set-up, event promotion, book launches, and more.
Get in touch to start building your custom digital marketing package.
The Guelph Chamber Choir has worked with Cathy and the Blue Elephant team since June 2022 and it has been a ‘game-changer’ for our arts organization. Blue Elephant redesigned and launched our new website, managed our social media, tracked and promoted our concert ticket sales, led our season marketing and media releases, and created our monthly newsletters.
I am convinced that Cathy must have more than 24 hours in her day given the quick turnaround and high quality of her work. No problem or challenge is too large. Cathy’s response is always, “Sure. No problem. I can do that.” – and she does so with humour, efficiency, and the utmost professionalism. It has been a joy working with Cathy and her team.
Additional Services
Integrated Marketing Strategy
- 1-year integrated plan covering email, social, digital ads, outreach, and PR
- Up to 6 templates for posts and ads
- Copy suggestions for planned marketing campaigns
Starts at $1500
Brand Guidelines
- Working with you to create a unified, branded look for your marketing materials
- Logo use, font, colour palette, company style guide
- Templates for social media, email, and presentation decks
- Brand kit in Canva
Starts at $1000
Social Media Audit
- Branding Audit: profile completeness, consistency, and alignment with brand identity
- Content Analysis: content types, posting frequency, messaging, and visual identity.
- Performance Analysis: Examine key metrics (reach, engagement, follower growth, and conversions)
- Audience demographics, behavior, and alignment with target personas.
- Comprehensive report and exec summary with recommendations
Starts at $600 per platform
Specialized Support
We offer specialized marketing support for arts organizations and non-profits, including concert programme design, online ticketing set-up, event promotion, book launches, and more.
Get in touch to learn more
Blue Elephant Productions is also available for white label work.
FAQs
What are your services?
Blue Elephant’s main services are social media, websites, and marketing. We do everything from copywriting to designing graphic assets to analytics and everything in between! We also offer a few additional services that fall outside of our three main areas, and we are available for white label work. Get in touch to learn more!
What are your rates?
Well, it depends! We offer a variety of monthly packages and one-off services that can be adapted to suit your needs. Check out our Social Media, and Websites pages to learn more.
What are your business hours?
Blue Elephant is typically “open” Monday-Friday from 9-5, but we often work flexible. Work-life balance is important to us, and we encourage our team to build schedules that work for them.
There is always at least one elephant minding the shop at all times, except during the Christmas holidays. We are also closed on all statutory holidays plus Groundhog Day (yes, there’s a story behind that!).
What makes Blue Elephant different from other agencies?
We provide bigger marketing agency services on a smaller scale, making us affordable to small businesses, arts organizations, and solopreneurs. We’re collaborative, transparent with our processes, and we believe in empowering and educating our clients.
We also mentor students and recent graduates throughout the year, to help them kickstart their careers. We meet really interesting people and get lots of great new ideas for our clients.
What is your policy around AI?
That’s a BIG topic of discussion these days, isn’t it? At Blue Elephant, we think of ChatGPT (and similar programs) as a form of Wikipedia – a great place to get some ideas but you NEVER. EVER. submit a report based on Wikipedia.
We use AI to get ideas, give us suggestions for improvement, analyze BIG data files, sometimes generate images (e.g, we created a pink laptop for a client’s newsletter and a peanut butter and tomato sandwich….don’t ask….) and, only with our clients’ blessing, create custom GPTs to help speed up content delivery.
We believe in supporting real people doing real jobs; photographers, graphic designers, composers, musicians, and artists of all kinds. We believe work done by humans will always have more soul, personality, and authenticity than an algorithm.
It is pretty cool to see what AI can do. We can see many applications to help us do our jobs better and more efficiently, but we take pride in the fact that our work is done FOR humans BY humans.
What do you call an elephant wearing headphones?
Anything you want! He can’t hear you!
